An effective interesting ad vs a bad ad. What makes up each one and how do we as designers spot the differences. A good way to learn about effective advertising is to take a look at ads that already exist in magazines. Just by flipping through the ad you will be able to tell which ones are the good ones because they will grab your attention, and hold it long enough to persuade you that the product being displayed is something you must have. Good advertising consist of first understanding the audience, the product and developing a campaign that will showcase the product in different ways. If the campaign is a strong one then it is easy to distinguish it from other ads and also makes it easy for the client to remember your product. A good example of a great campaign is one that was done for T.V. by FreeCreditReport.com and the singing guys. These are commercials that are memorable, fun and interesting. Same thing goes for print advertising, it has to be interesting to the viewer, witty, clever, intelligent or even just have really good graphics and typography. There are many elements that can make or break and ad and it is very important as a designer to know and understand these as best as possible.
Foy your enjoyment
http://www.youtube.com/watch?v=Wm7lhFkEijY&feature=related
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