Advertisements are created in order to get the consumer to purchase a certain product. Ads can vary in style, design layout, color, graphics and type all depending on what the product is and who its audience is. When looking at a specific ad there are certain areas that can be examined in order to better understand the ad and the message its trying to get across. These areas consist of context, audience, mood and concept. Ads also very from magazine to magazine. For example the ads the appear in a GQ magazine will be very different then the ads from a HOME magazine simply based on the type of people that read those magazines. When creating an ad for a specific product it must be placed somewhere where it's intended audience will easily come across it. Ads are placed subliminally and with intent to sell you something, sometimes without you even knowing it. The first thing that an ad must to do is grab your attention.
In class we brought in 3 ads and wrote a paragraph about each one. We then were able to look at other peoples ads and see what they thought was interesting about them. There were a few ads that were from the same campaign, one being Old Spice, and the other Honda. A company can sell its product by establishing a campaign and then a series of ads to go along with that campaign. This is something that is seen today and an effective way of marketing a product.
No comments:
Post a Comment