An effective interesting ad vs a bad ad. What makes up each one and how do we as designers spot the differences. A good way to learn about effective advertising is to take a look at ads that already exist in magazines. Just by flipping through the ad you will be able to tell which ones are the good ones because they will grab your attention, and hold it long enough to persuade you that the product being displayed is something you must have. Good advertising consist of first understanding the audience, the product and developing a campaign that will showcase the product in different ways. If the campaign is a strong one then it is easy to distinguish it from other ads and also makes it easy for the client to remember your product. A good example of a great campaign is one that was done for T.V. by FreeCreditReport.com and the singing guys. These are commercials that are memorable, fun and interesting. Same thing goes for print advertising, it has to be interesting to the viewer, witty, clever, intelligent or even just have really good graphics and typography. There are many elements that can make or break and ad and it is very important as a designer to know and understand these as best as possible.
Foy your enjoyment
http://www.youtube.com/watch?v=Wm7lhFkEijY&feature=related
Tuesday, January 24, 2012
Saturday, January 21, 2012
1/18/2012
"Designers make connections to help others understand topics in a more simple and easy way" -Jimmy Moss
As a designer our job is to make connections, persuade people and understand issues so that we can help others understand as well. Our arguments must be supported by facts and our facts must be supported by research and credit given to those who have done the research. If our arguments are not supported by some substantial research and backed up by facts then they are merely just opinions formulated by ourselves and by the people around us. A strong idea or argument when supported by factual information can persuade people to agree with what you believe. In the world of media and advertising this is a constant battle. People are swarmed with advertisements and ideas on a daily basis and the people behind these campaigns intensions are to make you feel a certain way. A great example of this is politics. This year, being an election year it is a persuasion battle by different groups of people trying and make us the public feel a certain way. It's hard to really believe anything you hear in the media because a lot of it isn't backed up by cold hard facts especially in politics.
As a designer our job is to make connections, persuade people and understand issues so that we can help others understand as well. Our arguments must be supported by facts and our facts must be supported by research and credit given to those who have done the research. If our arguments are not supported by some substantial research and backed up by facts then they are merely just opinions formulated by ourselves and by the people around us. A strong idea or argument when supported by factual information can persuade people to agree with what you believe. In the world of media and advertising this is a constant battle. People are swarmed with advertisements and ideas on a daily basis and the people behind these campaigns intensions are to make you feel a certain way. A great example of this is politics. This year, being an election year it is a persuasion battle by different groups of people trying and make us the public feel a certain way. It's hard to really believe anything you hear in the media because a lot of it isn't backed up by cold hard facts especially in politics.
Tuesday, January 17, 2012
1/11/2012
Advertisements are created in order to get the consumer to purchase a certain product. Ads can vary in style, design layout, color, graphics and type all depending on what the product is and who its audience is. When looking at a specific ad there are certain areas that can be examined in order to better understand the ad and the message its trying to get across. These areas consist of context, audience, mood and concept. Ads also very from magazine to magazine. For example the ads the appear in a GQ magazine will be very different then the ads from a HOME magazine simply based on the type of people that read those magazines. When creating an ad for a specific product it must be placed somewhere where it's intended audience will easily come across it. Ads are placed subliminally and with intent to sell you something, sometimes without you even knowing it. The first thing that an ad must to do is grab your attention.
In class we brought in 3 ads and wrote a paragraph about each one. We then were able to look at other peoples ads and see what they thought was interesting about them. There were a few ads that were from the same campaign, one being Old Spice, and the other Honda. A company can sell its product by establishing a campaign and then a series of ads to go along with that campaign. This is something that is seen today and an effective way of marketing a product.
In class we brought in 3 ads and wrote a paragraph about each one. We then were able to look at other peoples ads and see what they thought was interesting about them. There were a few ads that were from the same campaign, one being Old Spice, and the other Honda. A company can sell its product by establishing a campaign and then a series of ads to go along with that campaign. This is something that is seen today and an effective way of marketing a product.
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