2/22/2012

getting great photos is a really big part of having a strong ad campaign. That is what my partner and I learned today when presenting our ads for Netflix. Our headline and concept is really strong and clear but the images are not lending themselves to the same idea. In order to get better quality photos, they must first be art directed in a more careful way. The lighting and the shot must be perfect and then it is crucial to color correct everything in photoshop. I think that once we can get our image clean and crisp our campaign will be much stronger. Also, we are going to take into consideration alot of the feedback that we received from our classmates with really good ideas on how to improve the layout and overall design.