Today we spent class watching our videos and getting a little bit of feedback from Jimmy. I think that my partner and I came up with a successful video and a print piece that goes with the video. We still have a few things we need to fix in the video and the postcard but overall I am very happy with the way our video turned out. I am excited for this quarter to end and for the new one to start. This quarter has been very busy and stressful and I am ready to start fresh again with 4 new classes.
I am looking forward to seeing everyone else's final videos on Monday. I think as a class we produced great work throughout the quarter and it shows in this final project.
Sunday, March 18, 2012
Monday March 12, 2012
Today we focused on further developing our concepts and movies. We showed Jimmy a first cut of our video and we were told we need to come up with a clear message on what we are trying to show about the CSULA Graphic Design program. My partner and I discussed some ideas and later went to the lab where we brainstormed possible ways to make our message more obvious. We came up with a few really good ideas on how to tweak our video in a few areas to make it more affective. I think that if we can incorporate a message into our video it will be perfect.
We need to think of our video as a advertisement. We essentially need some sort of headline and copy to back up the headline and keep the viewers informed. For our print piece we created a postcard that we will keep working on until it is just the way we want it. At this point I am feeling pretty good about our movie and our print piece.
We need to think of our video as a advertisement. We essentially need some sort of headline and copy to back up the headline and keep the viewers informed. For our print piece we created a postcard that we will keep working on until it is just the way we want it. At this point I am feeling pretty good about our movie and our print piece.
Monday, March 12, 2012
Wednesday March 7
Over the last day and a half my partner and I began working on idea sketches for our movie and coming up with the main ideas we wanted to make sure and present throughout the movie. We decided to use imovie, which is a program that I really enjoy using because it's simplicity makes it easy and fun to make a video.
In class on Wednesday we focused on talking about our ideas with Jimmy. At this point my partner and i had a pretty good grasp about what we want to create and even had a rough cut of our movie. Jimmy called our movie "cute" which made me rethink the whole idea. Did we want our movie to be cute? I'm not sure if that's the first word I want people to think when looking at our movie.
Now the challenge at hand is to make the movie more like our brief, and be able to make it more fun, and eergetic. We are looking forward to seeing how our movie turns out in the end, hopefully its something that our classmates will enjoy and other students that do not attend this school can watch one day.
Our print piece will be a direct mailer that we can send out to students in our surface area. Candy, my partner created a beautiful tree which we will use to place on the flyer and with the use of bright colorful typography we will hopefully have a really nice print piece for the final.
I cannot believe this quarter is almost over. It feels like we just started, and now we only have a week left. I am excited and nervous for next quarter because it will be my last and most intense.
In class on Wednesday we focused on talking about our ideas with Jimmy. At this point my partner and i had a pretty good grasp about what we want to create and even had a rough cut of our movie. Jimmy called our movie "cute" which made me rethink the whole idea. Did we want our movie to be cute? I'm not sure if that's the first word I want people to think when looking at our movie.
Now the challenge at hand is to make the movie more like our brief, and be able to make it more fun, and eergetic. We are looking forward to seeing how our movie turns out in the end, hopefully its something that our classmates will enjoy and other students that do not attend this school can watch one day.
Our print piece will be a direct mailer that we can send out to students in our surface area. Candy, my partner created a beautiful tree which we will use to place on the flyer and with the use of bright colorful typography we will hopefully have a really nice print piece for the final.
I cannot believe this quarter is almost over. It feels like we just started, and now we only have a week left. I am excited and nervous for next quarter because it will be my last and most intense.
Monday March 5th
Today in class we began but getting into our usual class circle to discuss our ideas and briefs for the next project. As a class we had an idea to propose to Jimmy. We thought that we could make our films as a class, one unit, instead of making individual videos in pairs. The reason we proposed this idea to Jimmy was because we thought that since we are all making a video based on the same ideas we could make one really good one as a collective.
I think that one of the main reasons we felt really strong about doing a video as a collective was because we are nearing finals and we are all getting really stressed out about our time management. I know that's my main problem right now. With 4 classes and work I find it difficult some weeks to find the time to complete everything I need to do. I usually make it to the very end with everything completed but my sanity in compromise in the process. I think that I need to learn how to challenge myself but at the same time not put too much on my plate because I am only one person and sometimes I cannot do all the things I set out to do.
Jimmy ended up shutting down our idea and telling us that we need to stop hesitating on the video and just start creating something that is fun and interesting to ourselves. We need to be having fun, because that is when our work is the best.
The rest of the class was spent talking about the pros and cons of our design program and comparing it to NorthRidges' program. Our classmate Jung a design student teaches at North Ridge so he was able to give us a little look into their program and how they do things,
My partner and I decided that our video would be fun and energetic and focus on diversity, individualism and the family aspect that we all share in common.
I think that one of the main reasons we felt really strong about doing a video as a collective was because we are nearing finals and we are all getting really stressed out about our time management. I know that's my main problem right now. With 4 classes and work I find it difficult some weeks to find the time to complete everything I need to do. I usually make it to the very end with everything completed but my sanity in compromise in the process. I think that I need to learn how to challenge myself but at the same time not put too much on my plate because I am only one person and sometimes I cannot do all the things I set out to do.
Jimmy ended up shutting down our idea and telling us that we need to stop hesitating on the video and just start creating something that is fun and interesting to ourselves. We need to be having fun, because that is when our work is the best.
The rest of the class was spent talking about the pros and cons of our design program and comparing it to NorthRidges' program. Our classmate Jung a design student teaches at North Ridge so he was able to give us a little look into their program and how they do things,
My partner and I decided that our video would be fun and energetic and focus on diversity, individualism and the family aspect that we all share in common.
Thursday, March 1, 2012
2/29/2012
Today we had our final critique for project number two. I was very proud of the work that my partner and I did for this project and felt great when Jimmy and our classmates enjoyed our ads. I think that our ad was successful because we took the time to work together side by side and we did ALOT of sketching before hand. Also, my partner and I were able to communicate with no problems and often, which kept us constantly on the same page. Hopefully the next project turns out just as good, or even better then this one.
2/27/2012
Today we had class without Jimmy. We continued class as normal, even moved the chairs and tables, wow! The critique was very successful. Everyone gave their input and spoke up about what they did and didn't like. I found that the critique was very helpful for my partner and I and we changed a few things based on what other classmates recomended. I think having a critique with just our peers was very interesting to see and might be something that should be done more often because many people that never speak, actually spoke on Monday.
Wednesday, February 22, 2012
2/22/2012
getting great photos is a really big part of having a strong ad campaign. That is what my partner and I learned today when presenting our ads for Netflix. Our headline and concept is really strong and clear but the images are not lending themselves to the same idea. In order to get better quality photos, they must first be art directed in a more careful way. The lighting and the shot must be perfect and then it is crucial to color correct everything in photoshop. I think that once we can get our image clean and crisp our campaign will be much stronger. Also, we are going to take into consideration alot of the feedback that we received from our classmates with really good ideas on how to improve the layout and overall design.
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